Editorial

Marico’s Saffola Oodles vs Maggi and Yippee. Can Everyone Win?

The instant noodles market in India is growing constantly, and is now worth Rs 9,000 crore. More companies want to obtain a piece of this highly promising market. Recently, Marico announced the launch of ‘Saffola Oodles’, which will take on brands such as Maggi and Yippee. Through this article, find out if this launch will take the market by storm.

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